Navigating the Terrain: Unveiling the Distinctions Between Product Label Design and Product Packaging Design
In the intricate world of product presentation and marketing, the terms "product label design" and "product packaging design" are often used interchangeably, leading to confusion regarding their specific roles and distinctions. This article aims to demystify the differences between product label design and product packaging design, shedding light on their unique functions, significance, and how they collectively contribute to a brand's visual identity. Understanding Product Label Design: Product label design refers specifically to the graphic elements and information displayed on the label affixed directly to a product. This label serves as a concise and informative piece that typically includes details such as brand name, product name, ingredients, usage instructions, nutritional information, and any regulatory requirements or certifications. The primary purpose of a product label is to provide consumers with essential information about the product ...