Packaging materials play a pivotal role in safeguarding products, facilitating transportation, and communicating brand identity. The choice of packaging material significantly impacts the integrity of the enclosed items and influences consumer perceptions. In this comprehensive exploration, we delve into the main characteristics of packaging materials, from their functional properties to their environmental impact, shedding light on the factors that shape the packaging landscape. 1. Protection and Durability: One of the primary functions of packaging materials is to protect the enclosed products from external elements throughout the supply chain. The material must be durable enough to withstand handling, transportation, and potential impacts. Depending on the nature of the product, packaging materials range from robust options like corrugated cardboard for shipping to delicate materials like bubble wrap for fragile items. The ability of packaging materials to provi...